ALISON BEARD: Yeah, it sounded like Jonathan had a bit of an aha moment when he was at a corporation doing a seminar on storytelling and realized that he had just been talking to people who were selling junk food, sugar water around the world and he thought to himself, whoa, do I wanna help these people tell this story? ALISON BEARD: Yeah, yeah, yeah, yeah, exactly. We spend a lot of time talking about what is said and how people are treated within companies, but the way a lot of employees encounter the world is in talking to people outside the company.