The social media platforms who have vested interests in the influencer marketing industry, and a range of other organizations who are trying to figure out how to leverage influencers for their own end. A lot of influencers have chosen to either leave altogether or to pivot away toward maybe influencer adjacent work, like getting into marketing or that sort of thing. We have marketing agencies who offer these huge databases of influencers where they have the stats on every influencer and brands can get access to these databases and search keywords and easily turn up influencers with particular stats or particular content specialties.