Another broad non-disruptive, look at esports, brand new industry, taking off outside the existing video game industry, doesn’t disrupt, displace anyone, whether in physical sports like football or soccer, or in the gaming industry, creates a whole new market for young people to come together in huge stadiums, 50,000 more, with 200,000 young people online – and old – watching video game players, multi-game players and teams, excited for big game prizes. RENEE MAUBORGNE: One thing I think people don’t realize is once you start thinking about non-disruptive creation, what you start realizing is that it’s more prevalent than you begin to imagine.