A Marketing Professor and a Matchmaker Talk Personal Branding
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HBR IdeaCast
So we really wanted to help students and people in the workplace feel empowered to be able to display who they are, not to make it feel overwhelming, not to make it feel like it’s arrogant or negative in some way to help people see who you really are, but to help them create their personal brand. There’s really not a clean line of demarcation anymore, and so part of what we want people to understand is your personal brand encompasses both your professional and personal identities and managing it requires managing across all of those different realms. If that perception is not aligning with your desired personal brand, then it’s time to think about renegotiating that personal brand with those people.