How to Reinvent a Consumer Brand
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HBR IdeaCast
TERENCE REILLY: The easiest thing in 2023, or 2020, when I joined Stanley as president, is social media, but also listening to your team. TERENCE REILLY: Well, certainly at Crocs, people would’ve said it was a trend, but teenagers today were in their sevens and eights when Crocs started to become a trend, and they’re getting them still today because Crocs continues to innovate. ALISON BEARD: That’s Stanley president and former Crocs CMO, Terence Reilly.