He’s a coauthor, with Manoel Amorim and Carlos Júlio, of The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization and the HBR article “ Create Stories That Change Your Company’s Culture .” And if you’re talking about stories circulating at the water cooler and people passing these stories on, I wonder, in a post-COVID world, and where there’s much more working remotely, working from home, much more virtual work, how that affects the efficacy of these stories, and just the distribution of these stories. He cowrote the new book, The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization, as well as the HBR article, “Create Stories That Change Your Company Culture.”