Why More Companies Are Getting in on the Resale Game
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HBR IdeaCast
There has always been a strong resale market for used goods, but usually the companies that originally sold those items new have ignored resale. CURT NICKISCH: So if I’m a consumer of a company and I bought something, didn’t use it, stuck it in my garage or my basement, and now have this nagging guilt that I spent good money for something, I’m not really using it, I don’t want to throw it away, what value is there for companies to solve that problem for me, especially the company that I bought it from? TOM ROBERTSON: I guess it goes back to if it’s in good shape, can the company resell it and make money on it, and does it wind up with a happier original consumer and therefore is everyone better off, the company and the consumer?