ALISON BEARD: So how does a company recognize that they’re not doing corporate advocacy in the right way because they’re stretching themselves thin with too many statements or they’re getting backlash from employees or consumers and then start to make a change? ALISON TAYLOR: I’m not sure that it’s going to be possible to leave everybody satisfied, but psychology shows that if you can show the decision was made fairly, if you can show procedural and interactional justice, then even if the stance taken is one employees don’t agree with, they can understand the process, they can understand it’s fair, they can understand they’ve been asked, then I think that is as good as you’ll be able to do on these very, very difficult topics.