Tech at Work: How the End of Cookies Will Transform Digital Marketing
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HBR IdeaCast
GARRETT JOHNSON: So for the Privacy Sandbox, there’s different technologies to help target advertising, to help measure advertising, to detect fraud in advertising. GARRETT JOHNSON: So from an advertiser perspective, if you go through kind of the four categories of advertising post-third-party cookie, the first is contextual advertising. TOM STACKPOLE: Well, Jamie Seltzer, thank you so much for coming on and talking about cookies.