JUAN MARTINEZ: I think the cool thing about this episode in particular is that we’ll talk about how companies can get ready for where the technology is going in the future. TOM STACKPOLE: Coming up after the break, we’ll go deeper on use cases for this technology and some research that looks at how AR apps are being used for marketing and consumer engagement, including some surprising business results. And so there are interesting implications how interacting with technology as an individual versus in a social setting essentially would differ, which has never been understood in terms of, okay, technology is great, but how does it actually work when you have multiple people interacting with the technology?