And she shares her key lessons for aligning with the instinctive mind to improve company brands, new products, social campaigns, or your own personal brand. Here to explain how to market better, whether it’s a century old brand, a brand new product, or your own personal brand is Leslie Zane. The snow cap mountain is filled with positive associations, and if you’re a bottled water brand, you want all those associations connected to your brand, pure, pristine, echo friendly, water from the glaciers, cold, refreshing, clean, all these good things.