It is the case, however, all that said, on average, we expect that firms that already have sources of sustained competitive advantage embedded in them somehow and are able to then leverage those more effectively used with gen AI, those firms should do better than firms who don’t have anything special and then try to use gen AI to make them special. Now, it is the case that sometimes firms get so excited about all the cool things gen AI can do, that they fail to do the work of trying to figure out how to really leverage gen AI to generate a sustained competitive advantage.