Kathryn Jacob and Sue Unerman are marketing executives and authors of the book, A Year of Creativity: 52 Smart Ideas for Boosting, Creativity, Innovation, and Inspiration at Work. ALISON BEARD: And Kathryn, what if I’m working for a manager or in an organization that really doesn’t seem to want new ideas or fresh thinking? ALISON BEARD: That’s Kathryn Jacob and Sue Unerman, marketing executives and authors of the book, A Year of Creativity: 52 Smart Ideas for Boosting Creativity, Innovation, and Inspiration at Work.