VIJAY GOVINDARAJAN: That is absolutely true because today in the planned obsolescence model, you talk to the customer when you introduce the product, and after the product is used, the customer comes back to buy the same product again. Whereas if I have to design a product that adapts, a product that grows, then I need to be in touch with the customer for the entire life cycle of that customer because that is the only way by which I can make sure I can add new functionalities to my product automatically when the customer needs it. However, that doesn’t mean because every product can be a product that grows, you need to make every product a product that grows.