SUNITA SAH: Well, there’s three key reasons for why people find it difficult to defy and to get the right environment in organizations that encourage people to defy. ALISON BEARD: And are there any other rules of thumb that you’ve seen people use in the workplace or that you recommend people use to decide whether defiance is worth the risk? ALISON BEARD: That’s Dr. Sunita Sah, professor at Cornell’s SC Johnson College of Business and author of the book Defy: The Power of No In a World That Demands Yes.