What the EV Industry’s Challenges Reveal About Innovation and Regulation
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HBR IdeaCast
Meanwhile, there’s this other company, Tesla, that’s putting out all electric vehicles, only electric vehicles. CURT NICKISCH: Meanwhile, I mean, we’re talking about a lot of US-based companies here, but you have Chinese electric vehicle companies driving a lot of innovation. CURT NICKISCH: One conclusion that you have in your book, and that’s at the moment that we are now, is that at least in the U.S. market, hybrid vehicles are the entry level electric vehicles for a lot of families still, a lot of drivers, that jumping directly to electric might not happen as quickly as people forecast.