The Consumer Psychology of Adopting AI
[]
HBR IdeaCast
JULIAN DE FREITAS: What we do know is that people will use AI systems if they believe that they truly outperform humans trying to do the same job. CURT NICKISCH: If people are listening to this and they want to work in AI and AI adoption of their company’s products, I mean, what would you recommend to somebody to build in their careers? CURT NICKISCH: That’s Julian De Freitas, assistant professor at Harvard Business School and the author of the HBR article, Why People Resist Embracing AI.