HBR’s own senior editor, Kevin Evers, has done a deep dive into what’s made Taylor Swift so successful, and he says there are lots of lessons for corporate leaders, and in fact, anyone trying to get ahead in their career. ALISON BEARD: Her initial fan base was this, at the time, untapped market of teenage girls who might be interested in country music. ALISON BEARD: That’s Kevin Evers, senior editor at Harvard Business Review, and author of the book, There’s Nothing Like This, The Strategic Genius Of Taylor Swift.