Neri Karra Sillaman is an entrepreneurship expert at Oxford University, a founder herself of the luxury leather goods company, Neri Karra, and the author of the book, Pioneers, Eight Principles of Business Longevity from Immigrant Entrepreneurs. ALISON BEARD: And it’s interesting because you think, okay, for an immigrant entrepreneur, they’re looking back to their past, that involves migration, but any entrepreneur could look back to the past of things that they experienced in their childhood or a friend or family member who had a healthcare issue or even a consumer problem that they face on a daily basis and sort of use that past experience to inform their intention and imagined future.