They’re packed with features like polls, stickers, GIFs, and the Add Yours sticker — all designed to boost engagement and help you show up more often in the Instagram algorithm. According to Statista, 71.9% of all brand content on Instagram now lives in Stories. These candid peeks help your audience feel more connected. Whether it’s a live set, a launch, or a pop-up, these quick updates help your audience feel like they’re part of it. The difference between a Story and a post on Instagram comes down to timing and placement.