Aftersales and operations leaders from Hendy Group and Johnsons will explore value servicing and how to win new workshop customers as part of a special Automotive Management webinar in association with BookMyGarage on September 25. The webinar, which is free to attend, will feature Andy Boyle, Johnsons Cars group aftersales operations manager, Mark Busby, Hendy Group's director of commercial operations and Karen Rotberg, founder of BookMyGarage. Each of the panellists will share their views on whether ‘value’ OEM servicing is really helping to win business and whether it can do so cost effectively. Worse, there is still the perception around higher prices for servicing at an authorised repairer, and that franchises are simply not interested in servicing vehicles that are over four years old. OEMs and dealer groups are offering new value-led packages - but are they reaching the right customers for the right returns?