This guide will walk you through:How employee advocacy worksWhy it matters in 2025How to build a program that actually gets your employees excited to shareWhat is employee advocacy? Why employee advocacy matters in 2025In 2025, employee advocacy is one of the most effective ways to drive results by letting real people share your story. PSA: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. 4 examples of great employee advocacy in actionNeed inspo for your next employee advocacy campaign? 4 employee advocacy best practices, from the expertsJosh Rangel, Senior Director of Social at Ogilvy, has helped shape employee advocacy programs for some of the world’s biggest brands.