A Google Business Profile, formerly called Google My Business, is a free tool to help businesses get discovered in Google Search and Maps. Improve local SEOA Google Business Profile (GBP) is meant to help people find your business through Google Search and Maps. How to set up a Google My Business listingStep 1: Log in to Google Business ProfileYou need a Google account to use Google Business Profile, so go ahead and create one if you haven’t already. Click Login to Google My Business to connect the app to your Google Business Profile account. Yes, Google My Business (Google Business Profile) is a completely free tool.