This guide will help you know when to apply user empathy to your design process, what tools to use, and why it is beneficial to understand your users when designing products. By embracing empathy in the design process, we can design effective products with seamless user flows and good UI design that improve user experience. Unstructured user interviews are often conducted at the beginning of the project to get substantive qualitative data about the users, while semi-structured user interviews are usually done when prototypes have been designed so UX researchers can observe and understand how people use the product.