In an interview as part of Automotive Management’s Dealer AI Week initiative, Gerard Thatcher, chief executive of MotorTech.AI and managing director of independent used car dealer TMC in Hampshire, suggested dealerships' customer experience will benefit if AI handles more routine work for sales teams. Across AM-online from September 15 to 19, Dealer AI Week is featuring a host of video interviews, features and expert guidance on the impact new technology is having on motor retail. "But the problem doesn't actually start with the dealer's frustration - it begins higher up the funnel with a customer's frustration. Customers wanted answers to questions when the dealership was closed or too busy to respond quickly." AI will manage leads until the point at which it is valuable for a sales executive to get involved.