Over the past two decades, I’ve witnessed the automotive retail sector undergo remarkable change. At Novaco AI, we believe the future lies in creating a virtual workforce that complements human staff. Looking aheadThe automotive retail industry is facing profound disruption from electric mobility, new entrants from China, and the rise of direct-to-consumer models. For me, the question is not whether AI will reshape automotive retail — it already is. Author: Maarten Bekkers, chief executive of Novaco AI