Across AM-online from September 15 to 19, Dealer AI Week is featuring a host of video interviews, features and expert guidance on the impact new technology is having on motor retail. Keyloop has developed a five-stage model of data maturity, which Nash said dealers can use as a roadmap. The third stage involves creating a data lake to hold unstructured data such as website clickstream activity or service order details. “You are driving both the top line and the bottom line through better customer experiences and more efficient operations.”He added that generative AI tools, when combined with a strong data strategy, could deliver measurable productivity gains. Nash added: “Get these basics right and you are going to be flying on an AI strategy, as opposed to thinking of those two things separately.”