For decades, the motor retail industry has measured success against some tried and tested key performance indicators (KPIs). That will reshape how we think about marketing KPIs.”GPPSPU: a new acronym for automotive retail KPIs? According to Palmer, the KPI that most strongly correlates with dealership profitability is gross profit per salesperson per unit (GPPSPU). He said: “AI can take away repetitive admin tasks and help create marketing content at scale, provided you use the right tools. AI as a catalyst to rethink KPIsBoth Palmer and Holmes see AI as a catalyst for a wider rethink of KPIs.