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EN
Renault launches first rnlt concept store in the UK at Battersea Power Station
['Aimee Turner']
AM-online
Renault has opened its first rnlt concept store in the UK, unveiling the new retail format at London’s Battersea Power Station.
Renault sees the rnlt concept as a cornerstone of its wider brand reinvention and a deliberate break from the price-led showrooms that have defined much of the industry.
Renault’s rnlt concept is already being rolled out internationally, with more than 30 sites now open and plans to reach around 100 in the coming years.
The stores are the physical expression of that mindset.”Compact, rnlt stores are typically around a quarter of the size of a conventional dealership.
“Those dealerships are family-owned, they are the backbone of Renault,” Belloni stressed.
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