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5 minutes with... Mark Turnbull, director of OEM and consulting at Cap HPI
['Aimee Turner']
AM-online
In our latest ‘5 minutes with…’ feature, we caught up with Mark Turnbull, director of OEM and consulting at Cap HPI.
They’re recognising the value of working with established dealer groups who have reach and can represent their brand well.
In the UK, we have an established brand structure with entrenched processes and making a change can involve multiple layers of decision-making.
And it’s particularly challenging for established brands to keep up, especially when many of these new entrants are purely EV-focused and can move with much greater agility.
Looking ahead, what’s on your radar for the next 12–24 months in terms of market disruption, technology, or regulatory shifts?
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