AT&T has revealed the slate of deals, offers, and incentives its offering to customers trying to get their hands on Apple's brand-new iPhone 16 and iPhone 16 Pro. iPhone 16 and iPhone 16 Pro : On us, guaranteed with eligible trade-in : Up to $830 OFF, guaranteed with eligible trade-in iPhone 16 Pro Max: Up to $1000 OFF, guaranteed with eligible trade-in + NEW AT&T Fiber customers are eligible to get the iPhone 16 Pro Max on us.