That’s the hope for Ive’s next project, which will see the veteran designer team up with ChatGPT developer OpenAI for a new hardware device leveraging the company’s fast-growing artificial intelligence products. But iPhones, including the brand new iPhone 16 and iPhone 16 Pro , still make use of AI as a feature rather than a product unto itself, and that will be the differentiating factor for this new device. What industrial design form that will take is “still being determined”, but Ive’s team has exemplary pedigree — some of his new crew worked alongside him on iPhone designs over the years.