Key NotesMajor Wall Street firm to enter retail crypto space through strategic partnership with digital asset infrastructure provider. Traditional brokerages intensify competition as crypto market reaches nearly $3.9 trillion valuation amid regulatory clarity. Morgan Stanley is taking a significant step into the digital asset space by bringing crypto trading to its E*Trade platform. Wall Street Intensifies Retail Crypto CompetitionMorgan Stanley’s entry into crypto trading through E*Trade signals a broader acceptance of digital assets among traditional financial giants. The decision places the firm in direct competition with other brokerages already embracing the crypto market.