A survey of more than 2,000 UK consumers found that 30% of consumers consider the environmental impact of the packaging when buying crisps. The research – which took place between August and September – follows a recent collaboration between Amcor and British crisp brand Burts, which has launched a new crisp packaging made with 55% post-consumer recycled materials. Developed using Amcor’s AmFiniti solution, the packaging is made from advanced recycled materials and follows the ISCC-certified mass balance approach. While the exact percentage of recycled plastic in each individual bag may vary, the ISCC certification ensures that at least 55% recycled content is allocated across the entire batch of Burts’ crisp packaging. “These insights show just how important it is for brands to invest in recycled materials for their packaging.