In this 2025 Sustainability Report, we investigate the biggest consumer trends in sustainability and the actions that the food and drink sector are taking to deliver to the demands of the public and government. Consumer trendsFor consumers, sustainability is a lower priority than quality and value when eating out and in retail (convivence stores), driven by pressures such as the increased cost of living. This not only rescues food waste but offers thousands of farmers a new and sustainable source of income. Communicating goalsGreencore communicates its sustainability goals and progress through its quarterly Sustainability Webinars, which every colleague is encouraged to attend. Food Manufacture Business Leaders PollWe polled attendees at our Business Leaders’ Forum in February 2025 via an anonymous Slido.