But for those driving the soy commodity chain today the soy is only highly valued because it is cheap. Soy offers a cheap way to produce meat, fish, eggs, dairy, pet food, margarine, biofuel, ink, cosmetics, paints, soaps … the list is endless. Thirdly, there is a political challenge as the contemporary soy regime is contested by popular countermovements in producing countries. Simultaneously, there is a competition between China and the United States for world hegemony, encompassing control of the global soy complex. A rupture in the present soy regime may not be imminent, but it is inevitable.