These events can serve as influential drivers in inspiring and expediting society's transition toward sustainability," says Per Olsson, Deputy Science Director and Associate Professor at the Stockholm Resilience Centre. "The potential sustainability impact for music and sports event is immense, given the industry's substantial influence, the trust and commitment of millions of attendees, and the abundant opportunities to accelerate sustainability transformations," says Per Olsson. Furthermore, Olsson emphasizes that Greentopia at Way Out West highlights the role of festivals as hubs for creativity and experimentation. Greentopia is organized by LiveGreen, Stockholm Resilience Centre, Svensk Live, Göteborg & Co and Way Out West. Greentopia at Way Out West is set to take place from 8-10 August 2024.