So strong was his conviction that hiking should only be done in pants specifically designed and designated for hiking that he kept a spare pair in his Subaru — a car specifically designed and designated for taking oneself to the hike — and insisted I change out of my jeans and into those pants before we start. For example, if you want to test a new way of talking about your product, you can do it with a handful of informal user interviews, a simple LinkedIn poll, a webinar with the messaging as its theme, or with the trial version of a simple testing tool like VWO.