So, we decided that something that might be unique, that people would enjoy and that we wouldn't be competing with a lot of other booths at would be serving cocktails. If we gave people a margarita and then talked about our new alpha, maybe that would be a relatively unique approach to getting people's attention. After setting it all up in our office, Kiril rode this bike for nearly 90 minutes from our space to the event venue and Anne, Kiril and Lisa set the whole booth up over the course of 12 hours!