South Australian company Complexica has developed a robot with an algorithm-based persona, which is being used to help businesses make data-driven decisions in real time. In one example, Larry helped formulate a 52-week promotions plan for a national company with 25,000 products sold in 1400 stores across Australia based on the question of which product should be on promotion at which time of year and at which price to maximise profits. “But in 60 seconds Larry was able to consider about 10 million combinations of different prices, products, frequency, and predict how much more you will sell with all of these combinations and convert them into weekly averages per state and per store.