Drink-focused restaurants—known in the industry as “beverage concepts”—have skyrocketed to success in the last five years. There’s also 7 Brew, Swig, HTeaO, Ziggi’s Coffee, PJ’s Coffee of New Orleans…the list goes on. Chick-fil-A is the latest Southern company to branch into the beverage concept space, with an announcement on September 23 about Daybright opening on the outskirts of Atlanta. Credit: Chick-fil-AIt has been confirmed, however, that Daybright is not a spin-off of its parent brand, and will not serve core Chick-fil-A menu items. Under the Daybright sign on the building, the tagline reads “Coffee & Refreshment.”We’re hoping that some Georgia peaches work their way into Daybright’s new menu.