Outside of the continent itself, the most well-known facets of signs and sign painting from Africa are perhaps the Ghana's wild film posters and the 'Danfo' vehicle lettering from Nigeria. They frequently advertise things unrelated to the shop inside — a launderette painted with advertising for a SIM card, for example — and the designs are often repeated on multiple buildings. I soon realised that not everyone has the time, skill, or resources to paint their shop, This, coupled with bigger companies looking to advertise their products, has lead to a mutually beneficial arrangement: the companies paint the shop with their advertising, while the small business owner gets some extra income from renting the space.