Magnum Ice Cream Company, set to go public in November, has announced a partnership with Chilean start-up NotCo. The collaboration will see the use of NotCo's artificial intelligence (AI) technology to reformulate existing products and develop new ones. Zbigniew Lewicki, Chief Research, Design and Innovation Officer at Magnum Ice Cream Company, said that the move is part of their effort to create more sustainable options while managing rising commodity costs. The partnership with NotCo's AI will help Magnum explore the calorie content in ice cream and also develop new plant-based products. Industry trend NotCo's AI technology in action NotCo's AI technology has been adopted by several consumer goods companies, including Magnum, which encompasses brands such as Ben & Jerry's and Cornetto.