(Business in Cameroon) - Cameroon’s alcoholic beverages market is projected to reach nearly US$4.94 billion in 2025, according to Statista. These shortcomings are tied to Cameroon’s vast informal alcohol sector, ranging from artisanal brews and small distillers to undocumented imports. Cameroon ranks among Central Africa’s top alcohol consumers, and the African Continental Free Trade Area is opening export opportunities. By enforcing labeling standards and supporting small producers to meet safety requirements, Cameroon could turn an informal challenge into a fiscal and trade opportunity. The balance is delicate: protecting consumers while integrating informal actors into the formal economy could unlock growth in one of Cameroon’s most lucrative markets.