Taipei recently (19 September) hosted the Asian MICE Forum (AMF), Taiwan’s flagship platform for global dialogue in the business events industry. A new brand identity and commemorative 20th anniversary logo design blended the number ‘20’ with the infinity symbol and a new slogan ‘MEET TAIWAN, me in TAIWAN’ is part of the rebrand. Over the past 20 years, Taiwan’s business events industry has grown into a dynamic driver of innovation and economic development. From its early beginnings with limited venues to today’s nationwide Taiwan Business Events Corridor, Taiwan has now become home to world-leading exhibitions such as COMPUTEX, TIMTOS, and TAIPEI CYCLE. With its renewed vision for its MICE industry, Taiwan says it is ready to drive the next era of growth and transformation in the global business events industry.