Launched in 2024, C4C is a global platform and movement designed to push the business events community and the broader business world toward sustainability and regeneration. Sherrif Karamat, CAE, PCMA and CEMA president & CEO stated: “Business events possess a critical platform to accelerate solutions. C4C, created to harness this influence, ensures that meetings and events are not only sustainable in practice but also catalytic in driving systemic climate action.”The new C4C programme will feature shared global insights and urgent calls to action. Interested participants may connect with Tanya Popeau, PCMA head of global sustainability at tpopeau@pcma.org. C4C 2025 is powered by PCMA in collaboration with SANCBE and supported by Events DC, Singapore Tourism Board (STB) and Postillion Hotels.