But consider the less-attended-to section of text from Section 230 that this article began with, and how it takes a normative position on balancing between individual empowerment and centralized control: twenty nine words within the law’s statement of policy at the top, identifying that a goal of government intervention in the context of the internet is “to encourage the development of technologies which maximize user control over what information is received by individuals.” This article explores why this emphasis on user control is far more important than generally recognized, and how an architecture designed to make high levels of user control manageable can enhance the nuance, context, balance, and value in human discourse that current social media are tragically degrading.