The PS5 Pro is positioned as a premium mid-generation upgrade, but its pricing strategy may be one of the key reasons it's struggling to match the PS4 Pro's early momentum. The PS5 Pro is priced around $599 in the US, making it $100 more expensive than the PS5's launch price and $200 more than the PS4 Pro when it was introduced in 2016 at $399. The perception that the PS5 Pro is an incremental rather than essential upgrade may also be impacting sales, making it a tougher sell compared to the PS4 Pro, which launched at a time when 4K gaming was a more significant leap forward.