The official legislative text has been formally adopted by the European Council, further highlighting the role of VLOPS and VLOSES regarding advertising, namely, “in relation to illegal advertisements or manipulative techniques and disinformation with a real and foreseeable negative impact on public health, public security, civil discourse, political participation and equality”, where transparency is insisted on targeting criteria, advertising content, advertiser details, as well as funding agent of the advertisement. Furthermore, DSA places rules around the need “to obtain consent of the data subject prior to the processing of personal data for targeted advertising”, placing the agency back on individuals with regards to the use of their data.