The pride that we have for the Lone Star State is unmatched when it comes to other states. Why Texans Back Homegrown BrandsAnother thing we're proud of and stand behind are the brands that were born right here in Texas. From gas and beer to fast food and airlines, Texans will support a Texas business over one that is based in California or New York (in most cases). Texas-born brands often showcase their roots and loyalty to Texas by modifying their logo or catchphrase to incorporate a Texas-ism or color, demonstrating support for the state, and earning more support from Texans. The 5 Texas Born Brands That Texans Are Most Loyal Too When it comes to Texas products, Texans are more likely to support these Texas brands, according to Market Beat Gallery Credit: Lucky Larry, Mix 93-110 Things To Make You Proud You're From Texas Here's a ist of 10 things that pretty much every Texan can identify with.